Page 1 of 9

Madison 2027 Boutique Firm Study

You and your colleagues know more than anyone about what actually works inside a boutique professional services firm. This study gathers that knowledge in an effort to share best practices with peers.

Madison is an Evanston-based marketing and business development partner to professional services firms. We're asking about the areas we know best: strategy, marketing, business development, and client delivery. The more candid your answers, the more useful the results are for every firm that reads them.

It'll take about 10 minutes and questions get into the weeds. Best estimates are fine.

We ask for your contact details so we can send you the report. Answers are reported only in aggregate and never tied to your name or firm. If you'd like to go deeper, you can also opt in to a 30-minute follow-up interview.

Which best describes your role?

A
B
C
D
E

How many people work at your firm, including Partners?

A
B
C
D
E